The health IT market is becoming increasingly complex. Previously, CIOs held all the cards; now, CFOs, CEOs, and even administrators are shuffling the deck and getting more say in the selection and procurement of health IT.

With new health IT players at the table, what marketing strategies should we implement to target this evolving audience? What is the best healthcare hand to play?

Download "Time to Double Down: How to Beat the Odds in a New Era of Health IT Marketing" to discover:

• The new health IT players influencing the IT purchasing decisions
• Shifting health IT decision factors
• How health IT influencers (new and traditional) get smart on IT options

View the press release.

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